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WordPress vs. Storify and differ in the area of content collection and this difference is significant enough to beg the question, “How much time do I want to spend looking for outside content?  While both sites focus on providing content creation tools for their users, Storify shifts away from the widely used blog model, in favor of joining a search based approach to building content with a simple, highly visual content navigation system.

I believe that Storify has the potential to be a strong platform for Internet Marketing, especially in the future.  This is primarily due to the company’s focus on content collection via web browser plug-ins and the website’s built-in search functionality.  Users can quickly search and add content using Facebook, Twitter. Youtube, Flickr, Instagram, Google and Storify.  With a simple click & drag the content is then added to the Storify Editor screen.   All these elements are then arranged by the user, to create a cohesive and potentially compelling “story.”

The “Stories” are similar to a web page with a blog style user interface which is defined by the user.  This style of layout is quite versatile, from an up to the minute overview of the 2012 NAMM show to a week on the road with Mitt Romney’s campaign team.

User profiles collect designated stories into a wall of visual navigation prompts.  Storify automatically references external content when included in a story, and provides the option to notify the original author of it use.   Additionally, Twitter and Facebook have been integrated into the site seamlessly.   With all of these features coupled to an easy to use social media search engine, I believe Storify represents a strong solution for future publishers’ main content authoring needs.

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